by Silvia Vergani | Nov 13, 2018 | Social media & Digital PR
When contents come from people, we tend to believe they are more truthful than those coming from brands. That’s why companies seek influencers and play user generated contents as ace card Brand storytelling can be explosive, but it will never be as effective as...
by Silvia Vergani | Oct 30, 2018 | Storytelling
Among life experiences, facing a major disease could push towards silence or the opposite, inciting to turn the personal course into a story. That’s the idea behind narrative medicine Doctor to patient communication is often a painful crux, and the exercise of...
by Silvia Vergani | Sep 25, 2018 | Storytelling
Robots can mount, move, pack things up, do heavy work, replace human beings for routine or dangerous tasks. But they cannot make up for the intuition of a journalist, the creative genius of a writer, or the emotional intensity of a good screenplay. Is this still...
by Silvia Vergani | Sep 4, 2018 | Storytelling
Remember that strange déjà vu feeling when you are watching a movie, or reading a novel? It might not be just an impression, as recent studies demonstrated that most fictional stories are based on six recurrent plots. Vladimir Propp had already told us: if taking a...
by Silvia Vergani | Jul 30, 2018 | Corporate Communication, Storytelling
In the smartphone and digital technology age, we are forced to be quick, efficient, agile. But, when speed becomes extreme, a renewed call for slowness sticks out. And marketing turns slow too. Professor Lamberto Maffei, one of major international neuroscience...
