by Silvia Vergani | Apr 11, 2019 | Crisis Communication, Storytelling
Construction sites and industrial plants are not self-explanatory. If open and transparent, communication allows to build a productive relation with stakeholders and local communities. In the best case they evoke noise, dust, traffic congestion. When it gets worse,...
by Silvia Vergani | Apr 3, 2019 | Storytelling
Not only images and videos: businesses revalue hearing – the only 24/7 active human sense – and focus on audio branding to improve content memorability and people engagement. You are walking, driving, or waiting for the bus. You have a smartphone in your pocket, or at...
by Silvia Vergani | Mar 18, 2019 | Storytelling
Not only FinTech or MarTech. Technology is changing how communication works, and introducing new possibilities for content co-creation. While robo-journalism platforms bring artificial intelligence inside media, some companies are approaching ComTech, thus using...
by Silvia Vergani | Jan 8, 2019 | Storytelling
Globetrotters, living in a digital world that doesn’t have any boundary, but seeking a local identity by belonging to one or more physical places. Placemaking enables Smart City to start a new storytelling United Nations forecasts are clear: today, about 55% of...
by Silvia Vergani | Dec 19, 2018 | Media, Storytelling
We are used to find the same clothes and the same food in any city of the world. But, in the globalisation age, we definitely seek local news and local stories Shop windows in downtown Milan are not such different from Tel Aviv’s, the smartphone you buy in New...
