by Silvia Vergani | Feb 5, 2019 | Media
We blame media for mediocrity, the spectacularization of information, the inability to fight power pressure and fake news. But newspapers, radio and TV remain nevertheless influent. Some more thoughts about trust. When we need to know where the world is going, we...
by Silvia Vergani | Dec 19, 2018 | Media, Storytelling
We are used to find the same clothes and the same food in any city of the world. But, in the globalisation age, we definitely seek local news and local stories Shop windows in downtown Milan are not such different from Tel Aviv’s, the smartphone you buy in New...
by Silvia Vergani | May 8, 2018 | Media
In the 40th anniversary of Aldo Moro’s death by Brigate Rosse, we reread the article he wrote for daily newspaper Il Giorno in January 1977. (…) Despite all, may we say that reality is only what comes out from disheartening, sometimes dreadful newspapers’...
by Silvia Vergani | Apr 23, 2018 | Content marketing, Media
Relations between companies and media have more than a shadow, and advertising has often become a bargaining, influencing chip. If corporate communication aims at becoming information, many journalists turn up their nose when hearing about brand journalism. At the...
by Admin | Mar 13, 2018 | Media
Are journalist keeping pace with the digital revolution? They are not exploiting its full potential for content creation and delivery, says a global survey by the International Center for Journalists (ICFJ) and Google News Lab. Questioning about 2,700 newsroom...
