by Silvia Vergani | Jul 4, 2019 | Social media & Digital PR
Fake followers and the lack of transparency slow down influencer marketing investments. But the real barrier is understand how to measure campaign results and effectiveness. About 65% of Italian companies piloted influencer marketing, says Influencer Marketing Report...
by Silvia Vergani | Nov 13, 2018 | Social media & Digital PR
When contents come from people, we tend to believe they are more truthful than those coming from brands. That’s why companies seek influencers and play user generated contents as ace card Brand storytelling can be explosive, but it will never be as effective as...
by Silvia Vergani | Oct 24, 2018 | Social media & Digital PR
Not all companies need super famous bloggers to reach their target audience. Engaging with smaller, but more homogeneous communities might be the winning strategy. Let’s talk about micro influencers with Jolanda Restano from Fattore Mamma Having a testimonial to...
