by Silvia Vergani | Apr 23, 2018 | Content marketing, Media
Relations between companies and media have more than a shadow, and advertising has often become a bargaining, influencing chip. If corporate communication aims at becoming information, many journalists turn up their nose when hearing about brand journalism. At the...
by Silvia Vergani | Apr 17, 2018 | Content marketing, Corporate Communication
Be visible and credible, even without media: more and more businesses invest in brand journalism, evolving into true media companies. The liason between communication and information was intensely debated at the International Journalism Festival, last week in Perugia....
