Crisis Communication Archives

Help the frontline detect and manage critical requests

by Silvia Vergani | Dec 17, 2021

All stakeholders must be engaged to effectively protect the reputation of an industry. An industry association representing about 50 Italian and multination businesses trusted us to design and deliver a crisis training program for frontline personnel. Main goal was to...

Prepare spokespeople for media interaction in a crisis

by Silvia Vergani | Jan 3, 2020

We implemented a training program for a company working both on B2B and B2C markets, addressing Crisis Committee members and appointed spokespeople. The training had two different sessions, one specifically designed for plant managers, and focused on media...

Mitigate the effects of a reorganization

by Admin | Feb 18, 2018

Due to the reorganization of European operations, a manufacturing company decided to close one of the plants located in Italy and made about 100 people redundant. B-Story supported site management, the HR and Corporate Communication directions to define the external...

Spread crisis management culture

by Admin | Feb 18, 2018

We designed and delivered a crisis training format for a consumer goods company . It included an educational session about the typical dynamics of a crisis, “golden rules” of effective communication, some best and worst cases, an in-depth review of company procedures...

Be ready to manage a crisis

by Admin | Feb 18, 2018

Despite being acknowledged for its transparency and strictness, one of the biggest Italian non-profit organizations wanted to be ready to face negative situations and attacks which could threaten its reputation and impact fundraising. We prepared the Crisis Manual,...