Corporate Communication Archives

Turn data into storytelling

by Silvia Vergani | Dec 29, 2021

We partnered with a trade association to promote its annual Report and give data the widest possible visibility on Italian media. The Report provides a detailed overview of key industry trends and it’s traditionally disclosed during the association’s annual event. We...

Evolve corporate positioning

by Admin | Feb 15, 2018

A family-owned business for over a century, a Swiss food company started a full transformation when control was handed over to some young and highly motivated managers (management buy-in). B-Story contributed to the definition of a new corporate positioning, starting...

Protect the brand after an acquisition

by Admin | Feb 15, 2018

We supported a parking technology company in re-positioning and managing communications related to its incorporation in a global group. With the aim of safeguarding and fostering the brand value, and reassuring customers and partners, we shaped a strategic and...

Grow in the Smart City market

by Admin | Feb 15, 2018

We supported a technology company to consolidate its positioning in the Smart City market, developing an integrated marketing and communication strategy, and related tools, to address customers, partners and target media. We revised corporate website, social profiles,...