We partnered with a trade association to promote its annual Report and give data the widest possible visibility on Italian media. The Report provides a detailed overview of key industry trends and it’s traditionally disclosed during the association’s annual event. We turned data into stories and agreed a 3-step communication plan, creating a content bouquet (full Report and executive summary, press releases, infographics, audio-video pills with the President commenting the most relevant data). We pitched media before, during and after the event.

Our results?

About 120 articles generated in two months; 75% is entirely dedicated to the Report (the remaining 25% integrates data in scenario articles)

Major national dailies covered, including Il Sole 24 Ore, Corriere della Sera, La Repubblica, Il Messaggero

6 radio-TV outlets about the Report, some interviewing the President of the association, including TG5 (prime time edition), TG1 Economia, TG3, Radio 24