We organized a full-day training for the Communication team of an Italian non-profit organization. Our goal was to share updates and figures about the evolution of the media landscape, introducing domestic and international case histories to feed creativity when planning corporate communication activities. The training opened with a session about new media languages and how people are changing attitudes and behaviors towards media. After discussing relevant examples of other non-profit organizations and CSR-committed brands, participants engaged in a brainstorming session, working at a possible alternative storytelling for corporate communication.

Our results?

• Participants were active and engaged for the entire day. Some of the ideas they drafted during the training were implemented in the following months
• The training was not only a professional review, but contributed to team identity and building