We helped a notable consultancy firm to prepare its spokesperson for a press conference, when the company was expected to announce the new strategy for Industry 4.0. We analyzed how media and competitors were dealing with the same topic, highlighting the most innovative and distinctive messages. We worked first on speech contents, then on delivery, proposing some roleplays to improve posture, body language and voice management.

Our results?

• The speech was really effective, the company was very satisfied with media coverage 
• Leveraging some of the suggestions we shared during the training, the spokesperson managed to answer some criticism and nasty questions he got at the end of the presentation