We supported a technology company to consolidate its positioning in the Smart City market, developing an integrated marketing and communication strategy, and related tools, to address customers, partners and target media. We revised corporate website, social profiles, customer newsletters and all sales force deliverables (brochures, presentations, case studies, etc.) to introduce the new company vision about Smart Cities.  We coordinated media relation activities focusing on key magazines in Europe and Far East Asia – the most promising markets for our customer’s business.

Our results?

• Almost 50 articles generated in one year; LinkedIN followers grew about 3 times 
• The company is now known and appreciated in several countries: it was ranked among the “30 Fastest Growing IoT Companies” by the US magazine The Silicon Review
• The CEO gained his place among acknowledged thought leaders: he was invited – at no costs – on the stage of multiple international events, including Strategies in Light Europe (London, November 2015), Smart City Expo World Congress (Barcelona, November 2015) and Smart Cities – Smart India Global Partnership Summit (New Delhi, February 2016)