A consumer goods brand launched a project for primary schools to promote science and research among children. We support the company in managing media relations, adding value to interactive science labs for students in major Italian cities, open week-ends for families, workshops for teachers.

Our results?

• Over 300 articles were overall generated on national and local dailies, school-focused publications, radio broadcastings, news portals and digital magazines
• Looping media relations, social media and direct schools mailing, 100% of available slots for classes was booked, and expected targets for families’ open week-ends were exceeded
• Dedicated media partnerships, including kids magazine Focus Junior and blogger activation through Fattore Mamma Network and AlFemminile, allowed the project to live beyond science labs, offering children the opportunity to repeat some of the experiments at home