Active in Italy for more than 80 years, a multinational company decided to improve internal communication and launch a magazine aimed at consolidating corporate culture, celebrating business successes and encouraging innovation.

The bi-monthly magazine is distributed in more than 1,000 hard copies to blue and white collars. On the Intranet portal, staff can find selected contents and related multimedia materials. B-Story collaborates with the editorial office to prepare some magazine sections, including ‘Scenario’ with appealing news and highlights from target markets.

Our results?

• The magazine is largely appreciated by employees, who contact the editorial office to suggest topics and flag projects to be including in following issues.