by Silvia Vergani | Mar 18, 2019 | Storytelling
Not only FinTech or MarTech. Technology is changing how communication works, and introducing new possibilities for content co-creation. While robo-journalism platforms bring artificial intelligence inside media, some companies are approaching ComTech, thus using...
by Silvia Vergani | Jan 8, 2019 | Storytelling
Globetrotters, living in a digital world that doesn’t have any boundary, but seeking a local identity by belonging to one or more physical places. Placemaking enables Smart City to start a new storytelling United Nations forecasts are clear: today, about 55% of...
by Silvia Vergani | Dec 19, 2018 | Media, Storytelling
We are used to find the same clothes and the same food in any city of the world. But, in the globalisation age, we definitely seek local news and local stories Shop windows in downtown Milan are not such different from Tel Aviv’s, the smartphone you buy in New...
by Silvia Vergani | Nov 27, 2018 | Storytelling
David Ogilvy used to say that people “don’t think what they feel, don’t say what they think, don’t do what they say”. With neuromarketing, brands try to understand consumers’ behaviours starting from their emotions In 2011, the...
by Silvia Vergani | Oct 30, 2018 | Storytelling
Among life experiences, facing a major disease could push towards silence or the opposite, inciting to turn the personal course into a story. That’s the idea behind narrative medicine Doctor to patient communication is often a painful crux, and the exercise of...
by Silvia Vergani | Sep 25, 2018 | Storytelling
Robots can mount, move, pack things up, do heavy work, replace human beings for routine or dangerous tasks. But they cannot make up for the intuition of a journalist, the creative genius of a writer, or the emotional intensity of a good screenplay. Is this still...
