by Silvia Vergani | Mar 9, 2020 | Storytelling
Institutions and authorities, scientific community, health professionals, media and people facing an epidemic. About two centuries ago Alessandro Manzoni wrote much of what we are witnessing today. Time passes by; the economic scenario, society, medical sciences and...
by Silvia Vergani | Jan 9, 2020 | Content marketing, Storytelling
Corporate museums allow brands to tell about their story, creating value for themselves and their territories. “Healthy institutions don’t neglect their past — they understand it both as a resource and an opportunity”. That’s Washington Post about corporate...
by Silvia Vergani | Dec 17, 2019 | Content marketing, Storytelling
Original and engaging contents, long formats and SEO are some of the reasons why brands are looking at podcasts to reach and seduce their audience What is it behind the success of The Daily by The New York Times, Morgana by Michela Murgia, La piena by Matteo Caccia,...
by Silvia Vergani | May 23, 2019 | Storytelling
This week about 400 million EU people are invited to elect next EU Parliament members, but only one third of them is likely to vote. Abstentionism has precise cognitive and psychological justifications, and political communication aims at seizing and addressing them....
by Silvia Vergani | Apr 11, 2019 | Crisis Communication, Storytelling
Construction sites and industrial plants are not self-explanatory. If open and transparent, communication allows to build a productive relation with stakeholders and local communities. In the best case they evoke noise, dust, traffic congestion. When it gets worse,...
by Silvia Vergani | Apr 3, 2019 | Storytelling
Not only images and videos: businesses revalue hearing – the only 24/7 active human sense – and focus on audio branding to improve content memorability and people engagement. You are walking, driving, or waiting for the bus. You have a smartphone in your pocket, or at...
