by Silvia Vergani | Jul 7, 2021 | Storytelling
A good communicator should never miss the right words. About 2.5 thousand years ago, Confucius indicated the rectification of names as the main goal of politics “What I mean is…”: find the right words to express an idea or a feeling isn’t always an easy task, whether...
by Silvia Vergani | Apr 23, 2021 | Media, Storytelling
From niche formats to valuable, multimedia contents. Longform stories are now in the portfolio of many editorial groups In 2000 we could keep our attention for about 12 seconds on average, now the threshold is about 8 seconds. This probably explains why we read far...
by Silvia Vergani | Mar 12, 2021 | Storytelling
Misinformation is so pervasive that drastic measures should be taken: but which ones? Can data be still used to distinguish true and fake news? Covid-19 took up about 85% of available space on Italian media between March and December 2020. If considering online media,...
by Silvia Vergani | Feb 16, 2021 | Internal communication, Storytelling
Win a battle without crumpling is not enough. Obstacles need to become a new energy: antifragility is the watchword Resiliency is among the most used (and abused) buzzwords of the last year. Coming from material physics to state the ability to resist a hit without...
by Silvia Vergani | Jan 25, 2021 | Social media & Digital PR, Storytelling
Unveiling the truth through debunking is not enough to persuade conspiracy theorists. Plots take advantage of universal cognitive mechanisms It began in the 1960’s in the US to find the hidden instigators of JFK assassination. From that time, we have been experiencing...
by Silvia Vergani | Mar 30, 2020 | Storytelling
Lot of sensitivity and empathy is needed to communicate in these weeks, together with the credibility that comes from purpose. The theory of the five stages of grief helps to understand key emotional waves. If considering the Covid-19 pandemic from the...
