by Silvia Vergani | Jan 25, 2021 | Social media & Digital PR, Storytelling
Unveiling the truth through debunking is not enough to persuade conspiracy theorists. Plots take advantage of universal cognitive mechanisms It began in the 1960’s in the US to find the hidden instigators of JFK assassination. From that time, we have been experiencing...
by Silvia Vergani | Nov 24, 2020 | Social media & Digital PR
It’s not only Covid-19 and the lockdown. A lot of events trends changed the way people think of social media, and leverage them Climate change, the renewed passion for civil rights, US presidential elections. 2020 will be remembered as the year of pandemic but, for...
by Silvia Vergani | Oct 17, 2019 | Social media & Digital PR
The almost compulsive habit of taking pictures and posting them on social media has radically changed the way we look around and consider things. Two examples: food and Africa. Travels, shopping, events, merry occurences or sad moments. Everything seems to be less...
by Silvia Vergani | Oct 1, 2019 | Internal communication, Social media & Digital PR
There are lots of valid reasons to encourage employees to be active on social media. But clear policies and a good degree of maturity are absolutely needed. Today brand communication is less about company contents on official channels, and more about people and their...
by Silvia Vergani | Jul 4, 2019 | Social media & Digital PR
Fake followers and the lack of transparency slow down influencer marketing investments. But the real barrier is understand how to measure campaign results and effectiveness. About 65% of Italian companies piloted influencer marketing, says Influencer Marketing Report...
by Silvia Vergani | Nov 13, 2018 | Social media & Digital PR
When contents come from people, we tend to believe they are more truthful than those coming from brands. That’s why companies seek influencers and play user generated contents as ace card Brand storytelling can be explosive, but it will never be as effective as...
