by Silvia Vergani | May 26, 2020 | Corporate Communication, Crisis Communication
In post Covid-19 de-confinement, communication should protect and reassure. It’s time for protection storytelling. The worst of crisis communication seems to be over. While companies struggle to go back to business as usual, marketing and communication try to...
by Silvia Vergani | Apr 30, 2020 | Corporate Communication, Crisis Communication
It’s not for therapies or the health system. Facing Covid-19, Singapore is inspiring lots of countries for the effective communication between institutions and citizens. When Singapore confirmed its first case of Covid-19 at the end of January, people...
by Silvia Vergani | Mar 25, 2020 | Crisis Communication
Protect people health, be a trustworthy source of information, support those who are fighting the emergency: the watchword is responsibility. In a scenario where trust towards governments, politicians, media and even NGOs is declining, corporate reputation depends on...
by Silvia Vergani | Jun 27, 2019 | Crisis Communication
Manage a crisis before it blows up. In crisis preparedness programs, the designation of the Crisis Management Team should be carefully evaluated, together with its leadership and training. Although about 70% of worldwide companies expect to face at least one emergency...
by Silvia Vergani | Apr 11, 2019 | Crisis Communication, Storytelling
Construction sites and industrial plants are not self-explanatory. If open and transparent, communication allows to build a productive relation with stakeholders and local communities. In the best case they evoke noise, dust, traffic congestion. When it gets worse,...
by Silvia Vergani | Feb 20, 2019 | Crisis Communication
“Nobody likes the man who brings bad news”, wrote Sophocles in its Antigone. When the company faces a crisis or strong discontinuity, even the most skilled spokesperson might have a hard time. Neuroscience allows us to recognise and mitigate people reactions. It...
