by Silvia Vergani | Mar 15, 2022 | Corporate Communication, Corporate Social Responsibility
“It’s never been more essential for CEOs to have a consistent voice, a clear purpose, a coherent strategy, and a long-term view. Your company’s purpose is its north star in this tumultuous environment”, wrote Larry Fink, the CEO of BlackRock, in his 2022 letter to...
by Silvia Vergani | Nov 16, 2020 | Corporate Social Responsibility
Author: Remo Lucchi, Advisory Board President at Eumetra MR Covid-19 changed the assumption of our “abnormal normal”. We push companies not only to care about their business, but to be authentically socially responsible. Our society has focused on possession for...
by Silvia Vergani | Feb 19, 2020 | Corporate Communication, Corporate Social Responsibility
Brands should put themselves into their stakeholders’ shoes and increasingly activate circular communications In the content shock age, with so many contents exceeding the time and effort we can spend on them, corporate communication should perform “a radical...
by Silvia Vergani | Dec 5, 2019 | Corporate Communication, Corporate Social Responsibility
Differently from Corporate Social Responsibility, corporate activism requires dissonance. It’s a challenging way to go, but some companies walk into it by standing for a cause.“We have a history of environmental and social commitment, but we acknowledged that...
by Silvia Vergani | Jul 9, 2019 | Corporate Communication, Corporate Social Responsibility
Purpose-driven companies have superior performance in the medium-long term, but they are sometimes pushed for bold decisions with relevant costs. In the 1960s about one company out of twenty ran the risk of being overwhelmed by technological, economical, social and...
by Silvia Vergani | Mar 28, 2019 | Corporate Communication, Corporate Social Responsibility
Mars refreshed it a few weeks ago, but Japanese firm Kongō Gumi mastered it about 1,440 years ago. A strong corporate purpose motivates employees, triggers customers, and favours long-term performance. Chosen as 2018 Marketing Word of the Year by US-based Association...
