by Silvia Vergani | Jul 30, 2018 | Corporate Communication, Storytelling
In the smartphone and digital technology age, we are forced to be quick, efficient, agile. But, when speed becomes extreme, a renewed call for slowness sticks out. And marketing turns slow too. Professor Lamberto Maffei, one of major international neuroscience...
by Silvia Vergani | Apr 17, 2018 | Content marketing, Corporate Communication
Be visible and credible, even without media: more and more businesses invest in brand journalism, evolving into true media companies. The liason between communication and information was intensely debated at the International Journalism Festival, last week in Perugia....
by Admin | Mar 5, 2018 | Corporate Communication, Social media & Digital PR
Employees are – luckily or not – ambassadors of the organization they work for. In their effort to increase web and social presence, many companies have launched Employee Advocacy programs, thus inviting human resources to support and promote the brand by...
