by Silvia Vergani | Mar 28, 2019 | Corporate Communication, Corporate Social Responsibility
Mars refreshed it a few weeks ago, but Japanese firm Kongō Gumi mastered it about 1,440 years ago. A strong corporate purpose motivates employees, triggers customers, and favours long-term performance. Chosen as 2018 Marketing Word of the Year by US-based Association...
by Silvia Vergani | Feb 26, 2019 | Corporate Communication
Author: Elvira Scibetta Legal marketing has been deeply changing in the last few years. Some insights from MOPI, the Italian association of marketing, communication and business development professionals from major domestic and international law firms. Since its...
by Silvia Vergani | Jan 29, 2019 | Corporate Communication
We have little confidence in politicians and institutions, media and even NGOs. But we are more likely to trust our employer as a reliable source of information and knowledge Trust is good, doubt is better. In the last years we distanced ourselves from all...
by Silvia Vergani | Jan 17, 2019 | Corporate Communication, Corporate Social Responsibility
Remaining low profile used to be imperative for companies when approaching politics or controversial topics. But the world has changed, and corporate activism is pointed out as the evolution of Corporate Social Responsibility Lots of companies tell about environmental...
by Silvia Vergani | Oct 2, 2018 | Corporate Communication
Better a ticker payroll than the opportunity to access corporate rates or services: less than 20% of Italian workers is likely to convert part of their salary into employee welfare programs. But it’s not just a matter of convenience. You may get confused when...
by Silvia Vergani | Sep 13, 2018 | Corporate Communication
Any company would have satisfied staff, as – you know – motivated people work harder and better. Beyond the positive impact on productivity and results, employees engagement is a priority for many organizations, and it is strongly related to internal communication....
