by Silvia Vergani | Apr 30, 2020 | Corporate Communication, Crisis Communication
It’s not for therapies or the health system. Facing Covid-19, Singapore is inspiring lots of countries for the effective communication between institutions and citizens. When Singapore confirmed its first case of Covid-19 at the end of January, people...
by Silvia Vergani | Feb 19, 2020 | Corporate Communication, Corporate Social Responsibility
Brands should put themselves into their stakeholders’ shoes and increasingly activate circular communications In the content shock age, with so many contents exceeding the time and effort we can spend on them, corporate communication should perform “a radical...
by Silvia Vergani | Feb 3, 2020 | Corporate Communication
The 2020s start with sinking confidence in governments, businesses, media and NGOs. We are worried about our future, don’t expect to be better off in five years’ time, feel a growing sense of inequity and unfairness in the system. Recently discussed at World...
by Silvia Vergani | Jan 16, 2020 | Corporate Communication
Some inspiring quotes by the “most influential PR figure of the 20th century”, as PRWeek celebrated him. Founder of Burson-Marsteller, Harold Burson passed away last week aged 98. If you had been a ‘Burson person’ once, you’ll remain a ‘Burson...
by Silvia Vergani | Dec 5, 2019 | Corporate Communication, Corporate Social Responsibility
Differently from Corporate Social Responsibility, corporate activism requires dissonance. It’s a challenging way to go, but some companies walk into it by standing for a cause.“We have a history of environmental and social commitment, but we acknowledged that...
by Silvia Vergani | Jul 9, 2019 | Corporate Communication, Corporate Social Responsibility
Purpose-driven companies have superior performance in the medium-long term, but they are sometimes pushed for bold decisions with relevant costs. In the 1960s about one company out of twenty ran the risk of being overwhelmed by technological, economical, social and...
