by Silvia Vergani | Jul 8, 2020 | Content marketing
If attention is nowadays very limited, we need to change our content creation strategy to engage online readers. A little more than a goldfish. According to some studies, a Millennial can concentrate on an online article for maximum 9 seconds, while Gen Z cannot go...
by Silvia Vergani | Jan 9, 2020 | Content marketing, Storytelling
Corporate museums allow brands to tell about their story, creating value for themselves and their territories. “Healthy institutions don’t neglect their past — they understand it both as a resource and an opportunity”. That’s Washington Post about corporate...
by Silvia Vergani | Dec 17, 2019 | Content marketing, Storytelling
Original and engaging contents, long formats and SEO are some of the reasons why brands are looking at podcasts to reach and seduce their audience What is it behind the success of The Daily by The New York Times, Morgana by Michela Murgia, La piena by Matteo Caccia,...
by Silvia Vergani | Aug 28, 2018 | Content marketing
In the 1920s, the average consumption of informative and promotional contents was about 2 hours per day. Now, a century later, we talk about 11 hours per day: we are close to Content Shock, the threshold over which a human being can neither physiologically nor...
by Silvia Vergani | Apr 23, 2018 | Content marketing, Media
Relations between companies and media have more than a shadow, and advertising has often become a bargaining, influencing chip. If corporate communication aims at becoming information, many journalists turn up their nose when hearing about brand journalism. At the...
by Silvia Vergani | Apr 17, 2018 | Content marketing, Corporate Communication
Be visible and credible, even without media: more and more businesses invest in brand journalism, evolving into true media companies. The liason between communication and information was intensely debated at the International Journalism Festival, last week in Perugia....
