B-Story’s Blog
Sustainable development and partnerships
Legal marketing: a young, rapidly growing industry
In case of bad news
In whom do we trust? Little in media, although we cannot help but following them
In whom do we trust? In our employer
Brands speak out, it’s time for corporate activism
Placemaking to tell new Smart Cities
‘Local’ turns the table on ‘global’
Fake news and media responsibilities
Neuroscience comes to marketing’s aid
In search for authenticity: from brand storytelling to people experience
