B-Story’s Blog
Migration, populism and polarisation, fact checking does not work
Corporate purpose drives performance, but needs consistency (and investments)
Influencer marketing: should we trust it?
How much does a good Crisis Management Team count?
Internal communication improves with neuroscience
EU elections: the psychology of voting and political communication
Podcasts, newspapers can now be listened to
TV and misinformation
Construction sites, from non-places to storytelling opportunities
From visual to audio branding
What’s your purpose?
